ProEd Learning brings you an exclusive interview with world-acclaimed author and expert of Digital Transformation: Venkat Venkatraman. In this multi-part series, you will learn about his extended knowledge and get insights into his latest book: The Digital Matrix. If you want to better understand the challenges and importance of Digital Transformation, this series is for you.

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What They Say About
The Digital Matrix

“Venkat Venkatraman has created an essential new model for digital business strategy in the age of cognitive systems and artificial intelligence – at once simple, pragmatic and quietly groundbreaking. Although written for incumbents in traditional industries, The Digital Matrix will, I believe, prove invaluable for all leaders, whether of established institutions or born-on-the-cloud startups. It is nothing less than a roadmap for the next era of business transformation.”

“Digitization is a global trend and there are no safe sanctuaries in which to shelter outmoded business models. This timely book makes that unconditional caution chillingly real. Happily, it also reveals how, by harnessing the new technology and shaping your business strategy round it, you can not only survive but prosper.”

Sir Martin Sorrell, CEO, WPP

“Venkat’s book is super helpful to all of us working to drive change in an increasingly digital world.”

Mike Wright, Global CIO, McKinsey & Company

“An invaluable framework to help leaders master digital shifts and win in their space.”

Clark Golestani, EVP & CIO, Merck

The Interview

Part 1 – Introduction

“It is a pleasure to have Professor Venkat Venkatraman with us today. As I was reading through your biography, I was amazed by the breadth and depth of your academic and corporate work. From the most prestigious universities in the world to some of the largest and most respected companies in the world, you have been an influential force in your field. Could you run us through your history?”

Part 2 – Why focus on Digital Transformation?

“This may seem as trivial question nowadays but why did you start focusing on Digital Transformation many years ago?”

Part 3 – The Change is not happening

“Digital Transformation is a fact of life. Everywhere people talk about it. However, within companies, the change is not really taking place. Why do you think so?”

Part 4 – Why is the Digital Matrix different?

“What makes the Digital Matrix different from other books in the field?”

Part 5 – The Digital Matrix, a management framework

“In your book, the Digital Matrix, you write that the “Digital Matrix is a management framework; it’s not a technical or tactical one.” Could you please elaborate?”

Part 6 – The Skeptics

“One of the thing that is striking is that the future is bleak for those companies who will need adapt and transform. Some may be skeptical, what would you tell these people?”

Part 7 – Immune Industries

“Would you say to no industry is immune to the changes taking place?”

Part 8 – Porous Boundaries

“Fortune 500 companies and smaller ones, Tech Giants, Tech Startups. The Digital word is a host of so many diverse companies which sometimes may not seem to have much in common. However, the lines between industries has become extremely porous. Why so?”

Part 9 – Beyond one’s own industry

“It seems that curiosity and an interest in what is happening beyond one’s own industry is another important point. Could you give us an example of such exchange between industry or field?”

Part 10 – Digital Transformation First focus

“In your view, what are the most important factors a company engaging in its Digital Transformation should focus on?”

Part 11 – Digital Transformation and Coopetition

“One of the striking concept you talk about in The Digital Matrix is that of Coopetition. We heard about the concept before but in the Digital world this is a crucial component. Why is it the case?”

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